Touchpoints do more than just grab a user’s attention within the online catalog. They are a piece of the marketing puzzle and when implemented correctly they give your online catalog an advantage over your competitors. Touchpoints are interactions between the customers and your brand, improving customer experience and encouraging product interaction. They are designed to have minimal distraction to the design of the page and photo. They can trigger actionable pop-ups, product data page or additional information links. Just like in real estate, it’s all about location(really it’s placement), especially for the mobile experience.

Planning the careful placement of a touchpoint pays off when we take the product from a desktop/tablet two page landscape experience to the mobile single page experience. Placing that touchpoint too close to the middle of a two page spread could mean that part of the icon get’s cut off or is missing entirely. The  practice for touchpoints is twofold, Don’t use so many that the user can’t see the product and watch that placement. Our production team are experts at the location part of this, but always welcome input as we produce your latest catalog.

Due to the expansion of online video, product and informational videos are increasing dramatically! This visual marketing tool boosts interaction between your business and customers. According to Haymarket, consumers are 64% more likely to buy a product after viewing a video about it.

We’re following the explosion of video marketing to ensure our customers have the best options available when adding video content throughout their online catalog. If you’re featuring videos on the pages, we’ve created a clean play button that does not take away from the product on the page but slightly grabs a user attention so they know more product information is available. When multiple videos are added to the pages, the products can suddenly find themselves taking a back seat with all the video play buttons. This presents a visual conflict with your catalog layout.

We’ve developed a highly effective solution to handle multiple videos that relate to products, advertisers or articles throughout a publication. The new video tab featured in the left side navigation allows you to categorize and specify which videos to apply to certain publications. This allows for the quick addition of videos and adds nicely to our many existing options to feature videos.

          SpillTech                                                                               HD Supply

In addition to featuring videos, Dirxion can be a source for your video creation needs. Our partner in this area has provided some great examples for your viewing pleasure, http://www.previewmyvideo.com/demos/Dirxion.

Adding videos gives you a great opportunity to increase revenue or simply create more value for your advertisers. Contact us to get more information on adding videos to your online publication!

$550-$2500! That is what it costs to ship (50) 7lb catalogs to a tradeshow booth. Once these giants of print are unloaded ready for you start handing them out, you notice the struggle, it’s real! Carrying around a 7lb catalog is cumbersome and a nuisance for your booth visitors. And there’s always a chance you could run out of catalogs. Having a few print catalogs can be a part of a cohesive booth layout, but here is a better way to present and distribute your catalog information.

Why is a digital catalog better at a trade show? It doesn’t cost anything to ship and it offers the tools to share catalog content specifically for show attendees. Providing the entire catalog is easily accomplished with an offline version loaded onto a USB. For real time presentations, at the trade show, use the USB version on a large screen and watch users navigate the pages, shop for products, and create order forms. Once attendees are done interacting with the digital catalog, ask them about their experience and hand them a USB with the digital catalog on it. How impressive is that? They get to take home the catalog in their pocket with your brand on the USB, it’s an impactful way to add brand awareness.

Let’s take the trade show experience to the next level. The digital catalog is a powerful stand alone tool but when put into the hands of your sales team and combined with our Tear Pages options, it creates unlimited options of what can be shared with the prospect. Tear Pages adds a wealth of benefits to the digital catalog, empowering your sales team to create and share custom publications to the extent that they can be used as presentations! Prepared ahead of time or at the trade show, Tear Pages makes a lasting impression that can also be used as a post show follow up. You can’t go wrong with an interactive catalog that uses your existing investment in print without the actual and intrinsic cost of bringing the big books to the show!

In the quiet of your office, working after everyone else has gone home, you take a look at the sales results from the latest catalog and there it is, GOOOAAAALLLLL!!! The cleaning crew is a little startled at your reaction, but the extra information you sent to Dirxion along with the catalog pages has paid off. Now you can attend the campaign summary meeting tomorrow morning with a clear ROI statement simply because you appended each product link with a unique campaign ID.

Google Analytics, Adobe Analytics, or one of the other e-commerce tracking options generally allow you
to create individual campaigns for tracking their performance. As is the case with Google Analytics, most of these options give you a tool to create unique parameters to add to your URL’s. When the Fall 2016 Catalog is ready to go online, you can use something like the Google URL Builder to create the appropriate add-on to your existing product URL. The result should look something like this, source=catalog&utm_campaign=lightingcatalogsupplement

When added to the catalog product links you can track the exact revenue coming out of the each digital catalog. Looking at the Conversions section in Google Analytics, you should see something like this.

Finally you go home for the evening knowing you have the right information that proves the value of the online catalog that Dirxion created for you.

An online publication is essential to keep your customers and clients in the know! When you have several publications our robust bookshelf is necessary for organization. This central location serves as a hotspot for users to filter, share and search through several publications at one time. While the bookshelf is amazing for external use it can be utilized internally to maintain a central location for things such as marketing collateral, newsletters, magazines and much more. If there’s a need to keep external and internal literature separate we have a multi-bookshelf solution. In fact, HD Supply has ten different bookshelfs!

A bookshelf with easy navigation and quick reference points eliminates stress and helps to reduce everyday problems for your team. A bookshelf of literature, provides users with a wide range of collateral including catalogs, sell sheets, newsletters, magazines and brochures in one convenient location. If users know it’s available it will be the one resource they go to, habitually. That equates to more people looking and engaging at the collateral.

Don’t have your team digging around the network for pieces of literature they can’t find. Give them quick access to all the literature they need in one central location with features to hone in on their specific needs. Let us help you get organized! Contact us to find out more and schedule a free demo.

Quickly — think of an industry that is still rooted in Adobe’s Flash technology?

Yes, a technology that has been on a downslide since the advent of smartphones; a technology that is nearing further disability from major browsers for its security vulnerabilities; and a technology that now exists in pseudonym (see “Adobe Animate”) because its creator so desperately wants to move on.

There are a few answers that come to mind, like computer gaming and video streaming, both of which are realizing the need to wriggle out of Flash’s development grips and find their way toward a more-reliable future. After all, Chrome and Firefox unexpectedly blocked Flash technology a little less than a year ago today. The block, though temporary, sent a grim message across the web to Flash developers: move on or risk having nothing.

The industry that Dirxion is concerned with, of course, is digital publishing. This industry is stubborn and resilient in its use of Flash, even though Adobe wants more to be recognized for its own transition to HTML5. Still today, nearly 10 years since the release of Apple’s first iPhone, most digital publishing kits are brought to you by Flash.

Actually, let me paraphrase the question — what industries sell online advertising for their websites?

It’s not a trick question. Too many to even count.

Each of these industries has been touched by Adobe Flash. Let that passive voice sink in for a moment. Anyone who has posted online advertising in the past five years has likely been relying heavily on Flash. It is that pervasive.

But now, nearly a year has passed since the Interactive Advertising Bureau (IAB) laid out an overhaul to its display creative guidelines that make HTML5 the new standard in interactive marketing. The efforts further encourage agencies to move away from Adobe’s Flash, which for years has been the unofficial standard. It was a hugely-important-but-unsurprising move by IAB. It really marked the end of Adobe Flash, and here’s why.

Google is no longer accepting Flash-based ads on Jan. 2, 2017. Go ahead and put that on your calendar as the execution date for Flash. In the U.S., Chrome is leading the web browser marketshare and trending further upward. It would come as no surprise if the other major browsers followed suit. There is little doubt that IAB’s guidelines precipitated such a plan.

Google said the move will “enhance the browsing experience for more people on more devices.” It will also force a bevy of online advertisers to shape up before next year. Changes will come even sooner, with June 30, 2016, being a prominent date on which ads built in Flash can no longer be uploaded into AdWords and DoubleClick Digital Marketing. If things aren’t clear enough, Google deliberately points out that “it’s important to update your display ads to HTML5 before these dates.”

Some loyalty to Flash is easy to understand: since its invention, Flash has been the lifeblood to industries like digital publishing. Dirxion, along with everybody else providing such services, was at one point deeply entrenched in Flash.

But IAB, Google and a whole wide world of HTML5 developers wants to show us that Adobe Flash is the past, HTML5 is the future and too many of us are stuck in a messy in-between. Fortunately, it doesn’t seem like there is an option, and it is mobile-or-bust in a smartphone-entranced society. HTML5 will eventually prevail.

In the first four months of the Lane Style digital look book by Lane Bryant, the average number of pages per session grew by over 400%. This solidified the belief that their shoppers wanted more than one way to shop online. Check out their customer showcase, here.

The steady increase and user adoption was a result of offering consumers choices and convenience. You may call it a catalog, circular, or look book, with each one representing something slightly different. In some ways they are all similar, each containing clothing and accessories you want to feature and the represent hours of creative layout.

For their outdoor action catalogs, Moosejaw likes to keep shopping and marketing fun and they take pride in being the most fun outdoor retailer on the planet! They came to us in 2009 for their digital catalog solution that would fit with their overall Madness. We love it!

Bella+Canvas is all about quality tees and team apparel! They didn’t want to take any shortcuts for their digital catalog shoppers. Both branded catalog lines feature elements which provide the best experience for a digital catalog shopper. Reviewing the catalog usage and events, allows them to make any adjustments needed to increase the catalogs engagement with users.

Retailers know they have to be across all the channels where potential consumers are looking. Being seamless and saying ‘take your pick we’ll be there’ can increase reach and may lead to higher shopping cart value. As a full service online publication provider, we’re here to help with every step of the process, from how to upload your PDF’s all the way to marketing best practices for your new online publication.

The automotive parts world is vast, overwhelming, and time sensitive when it comes to searching for products. Users rely on the seller to provide a large amount of information as quickly as possible to identify the perfect fit for every project. Pairing digital catalogs with print and in-store options are a perfect solution to reduce wasted time and keep customers engaged.

CRC prides itself on being a leader in the DIY market. With the bookshelf of online catalogs we created for them, they provide users with a wide range of catalogs, sell sheets, and brochures in one convenient location. This helps users across all their product lines make informed purchase decisions.

Similarly, Obsolete & Classic Auto Parts wanted to insure their online presence conveyed the same usefulness that customers receive when they call in using the print catalog. Their shoppable interactive catalogs gives both Ford and Chevy owners the best and most comprehensive online library of classic parts.

Napa recognized the need for a multi channel approach for their monthly promotions. A customer needs to quickly locate merchandise specials and their online catalog offers a clean, fast and responsive navigator to find options and make the correct choice.

Shift gears and accelerate your digital catalog with Dirxion Compass. We’ve been producing digital publications for almost 20 years, and we offer top notch customer service. Our sales team will provide a step by step experience guiding you through all the small details. If you’re ready to find out more information (with no commitment) contact our friendly sales team today.

It’s been a good year for the real estate market, and David Charron (real estate market expert) expects continued growth! Consumers purchasing new or used homes are a strong indication of future consumer purchases from furniture retailers. Retailers know that by offering multi-channel shopping options, consumers are more likely to purchase. Users want a digital catalog that’s a complement to both a print catalog and an e-commerce site.

Restoration Hardware make their printed sourcebooks a top priority and utilize the digital edition as an important complement to the print. Easily found on and tightly integrated with their website, their shoppers are able to switch from one sourcebook to the next while keeping the brand’s trademark style. Providing a one-of-a-kind shopping experience is the number one goal for our digital catalogs. The same can be said for MacKenzie-Childs. They care about giving their customers an engaging opportunity to shop through their catalog whether it’s in print or on any connected device.

Allow your customers to immerse themselves in an online catalog where they can interact and easily shop your furniture brand. Online activity drives retail sales more than ever, whether they browse online and then shop at brick and mortar or purchase directly from the online catalog.

When you are doing a home improvement project or starting a new business, it’s always important to have the correct light, right? Whether you are redoing your basement, a new studio or kitchen, lighting is always one of the top updates on the list. But did you know about smart lighting? Statistics tell us that by 2020, 37 million households will be illuminated with LED light bulbs or lighting strips. That’s a big number and what we would imagine, an even bigger landscape in which to choose the best lights for your project.

Instead of having catalog after catalog strewn across your house or office, why not keep all of your lighting ideas and needs in one place? A digital catalog by Dirxion! Our digital solution allows for you to search seamlessly thru the catalog, bookmark ideas and even gives you the ability to email pictures of the products you like best. Take a look at Schoolhouse Electric’s latest endeavor with us! And we have many other customers who digitize their print catalogs with helpful links and easy navigation, all while still delivering beautiful catalog spreads. Good for you and good for the environment.

This is all done at the touch of your fingertips. So much power wrapped into a clean, crisp interface that can be viewed on any device, anywhere.